Don’t wonder what’s out there. GET. OUTSIDE. Campers keeps a cool and modern vibe while drawing you into nature. Vibrant colors against earth tones and contemporary design combined with traditional imagery creates a distinct identity. Outdoor apparel doesn’t have to be boring, nature isn’t.
This is a full identity package created for a Canadian outdoor apparel company. The branding focuses on the great outdoors, apparel and a new creative approach regarding the way we think that should look. Key touch points are elements of the outdoors accented by a playful use of censored graphic effects. Finally, the use of natural tones sharply accented with bright and vibrant streaks of colour add a contemporary and perhaps unexpected element.
CLIENT Campers Outdoor Apparel
SCOPE Logo Stationery Packaging Web Design Advertising Material Design Media Kit